Game on! Stuff partners with NZ’s biggest esports broadcaster LetsPlay.Live

Stuff has partnered with LetsPlay.Live (LPL) to bring more written and video esports content to New Zealand viewers in 2020.

“Esports is a fast-growing industry and we’re really excited to support LPL in their growth aspirations. "They already reach thousands of Kiwis each month, but a partnership with Stuff will enable them to reach a much wider audience,” says Fei Bian Goh, Stuff’s Product Director.  

LetsPlay.Live co-founder and director Duane Mutu says collaboration with partners is essential for capturing more of New Zealand’s estimated 1 million esports gamers.  

“Our goal is to build an ecosystem that will underpin the continued growth of global esports and Stuff provides us with access to NZ's largest audience and the ability to promote our events to a wider range of fans.”  

Goh says LPL now features on Stuff and PlayStuff. “The audience for gaming content will continue to grow in New Zealand and Stuff is an established platform for partners with high quality content to reach audiences at scale. So I see this as a promising partnership. We will feature esports content across Stuff, as well as on-demand and live streaming video content on PlayStuff. There will be weekly shows, live streams of esports tournaments and much more,” says Goh.