Today MKTG Sports + Entertainment (MKTG) and leading Oceanic esports media company LetsPlay.Live (LPL) announced a new partnership that will see MKTG support LPL in delivering more gaming and esports commercial opportunities to the Australian market.
LetsPlay.Live are the market leaders in the esports space, offering up to six days a week of broadcast content through global streaming platform Twitch and linear networks, including Channel 7 in the Australian market. In addition, LPL have worked with all major gaming publishers and brands, including the National Rugby League (NRL) through the League Royale.
The partnership between MKTG and LPL is the first of its kind in the region, with MKTG's brand partners seizing the extensive and hard-to-reach audience that gaming and esports content attracts. IGEA's Digital Australia 2020 report details that two-thirds of Australians play video games, with 90% of Australian households containing smart devices on which the games are played.
"LPL sees the tremendous value in partnering with a global leader in marketing and partnerships," says Duane Mutu, Managing Director of LetsPlay.Live. "Gaming and esports are dominating the media market both locally in ANZ and worldwide, and we are honoured that MKTG, and their parent company dentsu Sports International, see the immense value in this industry and in LetsPlay.Live's content. We are incredibly excited to bring esports and gaming marketing opportunities to Australian brands and to help support our regional ecosystem with their backing."
"There is no denying the power of esports and its growth in ANZ and beyond. We could not be more excited to partner with LPL to introduce the incredibly powerful marketing opportunities that Duane and his team are delivering today that we believe are different to what the Australian market has seen. Together we are also excited to be working future strategic opportunities that we hope to be truly game-changing for the entire gaming industry in Australia," said Matt Connell, Managing Director, MKTG APAC.
To keep up to date with the partnership and LPL's current broadcasting schedule, visit letsplay.live for more information.
About MKTG Sports & Entertainment
MKTG Sports + Entertainment is an entity of global sports powerhouse dentsu Sports International. The agency serves as the sports and entertainment specialist for dentsu International ANZ, with offices in Melbourne and Sydney.
MKTG is a major commercial partner of the Australian Football League, Cricket Australia, Football Australia and the Victoria Racing Club, and works with many of the country's most powerful brands, including Mondelez, Jaguar Land Rover, DoorDash, Carlton United Brewery, and MLC. Its business offering includes commercial rights acquisition and management, sponsorship consulting and management, research and insights, brand experiences, hospitality, and events management, and in-stadium production.