Background

Auckland Unlimited wanted to explore the potential for live esports events as part of Auckland’s Major Events Schedule.

Opportunity

They recognised the huge opportunities in the local esports and gaming industry and wanted to leverage LPL’s services to produce an epic motor-sim esports tournament by partnering with Supercars - the biggest motorsport brand in Australasia. We produced the Auckland Supercars Eseries Wildcard tournament live from LPL studios. The one-off broadcast offered one Kiwi fan the opportunity to compete in theCash Converters Supercars Eseries.

Execution

Featuring LPL and Supercars talent, the broadcast was livestreamed to LPL Twitch channel and simulcast on Sky Sports. We facilitated the back end development and satellite uplink, graphic broadcast package and show scripting, liaising with key talent, and skinning cars and billboards inside the game with participating brand’s livery.

Result

The Auckland Supercars Eseries Wildcard tournament reached over 17,000 Kiwi motor-sim and esports fans on Twitch, and around 35,000 on Sky sports.

Links

Watch the live stream